Evidence-based online coaching

Get in the best shape of your life. And keep it, for good.

Coaching for busy professionals, built by a biomedical scientist. We don’t just get you results. We teach you how to keep them long after we’re done.

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Hundreds of clients · 8 years of coaching · No crash diets, no dependency

  • Hundreds of clients

    coached to lasting results

  • 8 years of experience

    coaching busy professionals

  • Menno Henselmans certified

    cum laude

  • Most clients come by referral

    friends, colleagues, parents

How we actually work

Coaching that builds you, then sets you free.

  1. Assessment

    We start with your current situation, your history, your schedule, your goals.

  2. A plan built for your life

    Training and nutrition around a busy career, not around endless hours in the gym.

  3. Weekly check-ins & calls

    Real accountability, adjusted to your data every week.

  4. Always reachable

    WhatsApp support, so you're never guessing.

  5. Skills that outlast us

    Reaching a goal is one thing. Keeping it is a skill set: knowledge about training and nutrition, discipline, self-respect, resilience, immunity to peer pressure, and handling stress. Habits matter and we build them, but lasting physical change comes from personal development. That's what we actually coach.

Meet your coaches

One method. Two coaches.

Head coach · The science lead

Finlay Chedd

Finlay grew up watching family struggle with their weight and health, and saw what it cost them. That lit the fire. A competitive tennis background taught him discipline; Biomedical Sciences taught him how the body actually works. He built FULL POTENTIAL to be the coach that changes that story. Science first, hype never.

  • BSc Biomedical Sciences (cum laude)
  • MSc Science & Business Management
  • Menno Henselmans PT (cum laude)
  • Published author · 8 years coaching

Coach · Strength & confidence for women

Georgia Chedd

Georgia started training thinking the goal was to be as slim as possible. Then she discovered how it feels to get strong. More energy, more confidence, and a place to clear her head. She remembers how confusing and intimidating the gym can be, especially for women drowning in contradictory advice online. Now she coaches women to feel strong, energetic and confident. Not smaller.

Georgia coaches from experience, not theory. Six years of training, competition prep as a bikini athlete, and three years of being coached herself. She knows exactly what it's like on the other side of the plan.

  • 6 years training experience
  • Bikini competitor
  • 3 years coached herself
“If you're a busy professional who knows their way around the gym but wants to break through plateaus and see serious results, he's the coach you need.”
Ananye

Real results

Real people. Real, lasting change.

Flagship

The busy tech professional

A high performer in his 30s, working flat-out at a major tech company. Insecure about his body, carrying a high body-fat percentage. With coaching built around his schedule, he lost 20kg, built real muscle, and is now lean and confident. His career never took the hit.

  • −20kg
  • muscle built back
  • full-time career, kept
Side view at the start of coaching, FebruaryFebruary
Side view after two months of coachingTwo months in

Two months in

Two months of consistent training and nutrition, built around his schedule. No crash diet, no six-day split. This is what honest progress looks like.

The confidence rebuild

Julian, in his 20s, started out unsure of himself and unhappy with how he looked. A structured cut, then a focused strength phase. Now he’s visibly stronger and, for the first time, confident without a shirt on. That used to be his biggest insecurity.

  • recomposition
  • strength up
  • confidence, earned
“I wanted to increase my bench press 1RM. Thanks to his guidance, I went from 120 kg to 140 kg in just six months.”
Rover

The quality-of-life turnaround

Working with Finlay, and alongside her own doctor, a client in her 60s lost 30kg and dramatically improved her health and day-to-day life. Proof that it’s never too late, and that this is about far more than looks.

  • −30kg
  • health transformed
  • in her 60s

Individual result, achieved alongside her medical team.

“My glutes have grown 6 centimeters in 3 months. Together with Finlay, I was able to flip the switch and create a realistic and sustainable nutrition and training plan that I truly enjoy sticking to.”
Zanna
“We coach you until you don’t need us.”
FP.

Work with us

Three ways to work with us.

Your exact investment is set in your free intake, because the right plan depends entirely on you.

Foundation

For anyone starting out. You don't need complex programming yet. You need a plan you'll actually follow. Consistency alone gets you further than most people ever get.

  • A straightforward training program
  • Nutrition guidance
  • Weekly check-ins

From €250 per month

No minimum term.

Discuss this plan →

Most chosen

Momentum

For people who have been training a while and stopped moving forward. We periodise your training and look at which muscle groups need extra attention. Volume, intensity, frequency and rep ranges get tuned to how your body actually responds. Weak points get addressed directly.

  • Everything in Foundation
  • Periodised programming
  • Muscle-group specific work
  • Weak-point targeting

From €400 per month

No minimum term.

Discuss this plan →

FULL POTENTIAL

For when there is a date on the calendar. A wedding, a shoot, a birthday. Programming built backwards from that day, so you peak exactly when it matters.

  • Training and nutrition built around your date
  • Periodised programming, adjusted as the date approaches
  • Weekly video calls
  • 24/7 WhatsApp support

From €750 per month

No minimum term.

Discuss your date →
“After just 1 month of coaching I'm lifting heavier weights AND I've lost 3 kilo's in 5 weeks. Finlay is extremely engaged, always reachable on WhatsApp and provides me with the exact tips and motivation I need.”
Emie

Real change doesn’t happen in two weeks, and we don’t pretend it does. Your plan runs as long as you need it to, and you decide when that is.

The best proof we can give you: most of the people we coach were sent by someone we already helped. Clients bring us their friends, their colleagues, even their parents.

Questions

Asked before every intake.

Ready to reach your full potential?

Start with a free inquiry. No pressure, no hard sell. Tell us where you’re at, and we’ll tell you honestly whether we can help.

Start your free inquiry →Message us on WhatsApp

Reply within 24 hours.