How much does it cost?

Programs start from €249.99 per month. There is no minimum term. Your plan runs as long as you need it, and you decide when that is. Your exact package is set in your free intake, based on your goals and where you're starting from.

I can't train six days a week. Is this even worth it?

Whatever you can give is your optimal. If you can only give 40 percent, then that 40 percent is your 100 percent. Your plan is built around what your life actually allows, not around a schedule you can't keep. Research backs this: even low training doses produce meaningful results.

Does online coaching actually work?

For busy people, it often works better. You get a plan built around your schedule, weekly accountability, and us in your pocket on WhatsApp instead of one rushed hour in a gym.

I think I need someone in person.

Most of our coaching is online, but in-person 1-on-1 is available in Amsterdam. We'll figure out what fits in your intake.

My training's fine. It's the routine around it I can't manage.

That's exactly what we coach. Training is the easy part. The nutrition, habits and structure that survive a busy life. That's where we come in.

Finlay and Georgia Chedd, the two coaches behind Full Potential Coaching, in a bright gym

Hundreds of clients
8 years of coaching
No crash diets, no dependency

Evidence-based online coaching

Get in the best shape of your life. And keep it, for good.

Coaching for busy professionals, built by a biomedical scientist. We don’t just get you results. We teach you how to keep them long after we’re done.

Start your free inquiry →

Hundreds of clients · 8 years of coaching · No crash diets, no dependency

Hundreds of clients
coached to lasting results
8 years of experience
coaching busy professionals
Menno Henselmans certified
cum laude
Most clients come by referral
friends, colleagues, parents

You don’t need to work out 6x per week for the best results.

We’ve helped hundreds of clients to their results with 2-3 sessions per week. If your workouts are of high quality, the need to go to the gym so often drops.

We aim to SHOW you how impactful working out 1-3x per week can be, and how much it can change your life.

How we actually work

Coaching that builds you, then sets you free.

Assessment
We start with your current situation, your history, your schedule, your goals.
A plan built for your life
Training and nutrition around a busy career, not around endless hours in the gym.
Weekly check-ins & calls
Real accountability, adjusted to your data every week.
Always reachable
WhatsApp support, so you're never guessing.
Skills that outlast us
Reaching a goal is one thing. Keeping it is a skill set: knowledge about training and nutrition, discipline, self-respect, resilience, immunity to peer pressure, and handling stress.
Habits matter and we build them, but lasting physical change comes from personal development. That's what we actually coach.

Meet your coaches

One method. Two coaches.

Head coach · The science lead

Finlay Chedd

Finlay grew up watching family struggle with their weight and health, and saw what it cost them. That lit the fire. A competitive tennis background taught him discipline; Biomedical Sciences taught him how the body actually works. He built FULL POTENTIAL to be the coach that changes that story. Science first, hype never.

BSc Biomedical Sciences (cum laude)
MSc Science & Business Management
Menno Henselmans PT (cum laude)
Published author · 8 years coaching

Coach · Strength & confidence for women

Georgia Chedd

Georgia started training thinking the goal was to be as slim as possible. Then she discovered how it feels to get strong. More energy, more confidence, and a place to clear her head. She remembers how confusing and intimidating the gym can be, especially for women drowning in contradictory advice online. Now she coaches women to feel strong, energetic and confident. Not smaller.

Georgia coaches from experience, not theory. Six years of training, competition prep as a bikini athlete, and three years of being coached herself. She knows exactly what it's like on the other side of the plan.

6 years training experience
Bikini competitor
3 years coached herself

Ananye

“If you're a busy professional who knows their way around the gym but wants to break through plateaus and see serious results, he's the coach you need.”

Real results

Real people. Real, lasting change.

Flagship

The busy tech professional

A high performer in his 30s, working flat-out at a major tech company. Insecure about his body, carrying a high body-fat percentage. With coaching built around his schedule, he lost 20kg, built real muscle, and is now lean and confident. His career never took the hit.

−20kg
muscle built back
full-time career, kept

Front view of a male client before coaching, face cropped out — Before

Front view of the same client after coaching, face cropped out — After

Front view of a female client before coaching, face cropped out — Before

The confidence rebuild

Julian, in his 20s, started out unsure of himself and unhappy with how he looked. A structured cut, then a focused strength phase. Within three months he was visibly stronger and, for the first time, confident without a shirt on. That used to be his biggest insecurity.

recomposition
strength up
confidence, earned

The quality-of-life turnaround

Working with Finlay, and alongside her own doctor, a client in her 60s lost 30kg and dramatically improved her health and day-to-day life. Proof that it’s never too late, and that this is about far more than looks.

−30kg
health transformed
in her 60s

Individual result, achieved alongside her medical team.

Rover

“I wanted to increase my bench press 1RM. Thanks to his guidance, I went from 120 kg to 140 kg in just six months.”

Zanna

“My glutes have grown 6 centimeters in 3 months. Together with Finlay, I was able to flip the switch and create a realistic and sustainable nutrition and training plan that I truly enjoy sticking to.”

See what others said

We coach you until you don’t need us.

Work with us

Three ways to work with us.

Your exact investment is set in your free intake, because the right plan depends entirely on you.

Foundation

For anyone starting out. You don't need complex programming yet. You need a plan you'll actually follow. Consistency alone gets you further than most people ever get.

A straightforward training program
Nutrition guidance
Weekly check-ins

From €249.99 per month. No minimum term.

Discuss this plan →

Momentum

Most chosen

For people who have been training a while and stopped moving forward. We periodise your training and look at which muscle groups need extra attention. Volume, intensity, frequency and rep ranges get tuned to how your body actually responds. Weak points get addressed directly.

Everything in Foundation
Periodised programming
Muscle-group specific work
Weak-point targeting

From €399.99 per month. No minimum term.

Discuss this plan →

FULL POTENTIAL

For when there is a date on the calendar. A wedding, a shoot, a birthday. Programming built backwards from that day, so you peak exactly when it matters.

Training and nutrition built around your date
Periodised programming, adjusted as the date approaches
Weekly video calls
24/7 WhatsApp support

From €749.99 per month. No minimum term.

Discuss your date →

Real change doesn’t happen in two weeks, and we don’t pretend it does. Your plan runs as long as you need it to, and you decide when that is.

The best proof we can give you: most of the people we coach were sent by someone we already helped. Clients bring us their friends, their colleagues, even their parents.

Emie

“After just 1 month of coaching I'm lifting heavier weights AND I've lost 3 kilos in 5 weeks. Finlay is extremely engaged, always reachable on WhatsApp and provides me with the exact tips and motivation I need.”

Questions

Asked before every intake.

Ready to reach your full potential?

Start with a free inquiry. No pressure, no hard sell. Tell us where you’re at, and we’ll tell you honestly whether we can help.

Start your free inquiry →Message us on WhatsApp

Reply within 24 hours.